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We are Millennials design guide to life navigation, empowering them to apply design thinking and solve  life challenges in a playful way 

The Three Pillars

We apply design in practice by putting design methods in the hands of non-designers.

This pillar strengthens people‘s creative, analytical, and decision-making skills.

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We empower individuals to elevate their personal wellbeing and find ways towards life balance.

This pillar strengthens people‘s responsibility for self-care and advocacy. 

We encourage individuals to take a playful approach to problem-solving by testing fun ideas in reality. This pillar strengthens people‘s optimism and opens up new possibilities.

Origins of Life Design

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Life Design is a creative problem-solving methodology that originates from the Design Thinking methodology applied in the Stanford Life Design Lab. Leading figures include Bill Burnett & Dave Evans with their book Designing Your Life and Gregg Vanourek with the concept of Life Entrepreneurship

Currently, Life Design is a developing field recognized and practiced by accredited educational institutions such as Stanford and University of St. Gallun.

Our Process

Life Design Circle has developed a creative process combining the design methodologies of 

Design Thinking and the Double Diamond.

Our process guides individuals in groups through three phases - DISCOVER, DEFINE and DEVELOP - in which they aim to define a specific problem, turn it into a design challenge, and find great solutions in real life. Why is our process unique? We make design knowledge PRACTICAL.


Our Toolbox

Life Design Circle has adapted specific design methods used in Design Thinking and Service Design processes.

There is a huge variety of design tools and methods available out there. However, they are currently mainly applied for service and product innovation.


What makes our toolbox unique? We give non-designers the blueprint to start solving life challenges IMMEDIATELY. Our tools can be easily used with no prior design education. 

13 Life Areas

We defined 13 Life Areas that help identify and put life challenges in context, based on coaching frameworks such as the Wheel of Life and Maslow‘s Hierarchy of Needs and Integral Life Practice.

We look at humans as part of a bigger system - as individuals with personal lives, as members of society, and as citizens of our planet. Therefore, the areas relate to 3 spheres - Me & Myself, Me & Others, Me & The World.

This kind of awareness allows us to recognise our boundaries, design more holistically, and make more intentional decisions based on impact on a bigger scale.


Our Team


Daiana Vitalba

Founder | Service & Business Design 

  • Daia Linked In

With 6+ years of experience facilitating creative sessions, cultural events, and educational team experiences, Daiana plays with purpose while deepening conversations. She is constantly asking "Why?" in search of peoples´ personal truth and meaning. She is your go-to person for fresh ideas and inspiration on how to make your life more exciting!


She holds an M.A. in Organizational Innovation and Entrepreneurship from Copenhagen Business School and is a certified Design Thinking Practitioner from IBM.


Vika Marszalek

Art Director | Designer

  • Vika Linked In

With 3 years of experience in community building, Vika is the grounded presence that glues groups together. While being a kind soulful listener, she is holding space for people to express their needs and desires. She is a digital native and design wizard, giving every visual a colorful splash of authenticity!


She holds a B.A. in Design & Business with a Major in Communication Design & Media.


Our Heroes

Our Heroes are the people who have supported us over time with skills, energy, and trust. 

If our mission resonates with you and you feel like you have skills to share - get in touch!


Vihra Shopova

Life Coach | Brand Strategist

  • Daia Linked In

Gianni Pisanu

Photographer | Creative

  • Vika Linked In

Raju Gurung

Entrepreneur | Business Advisor

  • Daia Linked In

Plamena Maleva

Mediator | Team Advisor

  • Vika Linked In

Ieva Vilcinskaite

Brand Photographer | Creative

  • Daia Linked In

Mantas Ambroza

Photographer | Physicist

  • Vika Linked In

Frederik Kehler

Entrepreneur| Startup Advisor

  • Daia Linked In

Our Timeline


Life Design Workshops
4 physical workshops


Mornings of Glory 
2 months of a virtual dancefloor


A:live Podcast

10 episodes of live stream podcast


CSE Idea Proof Programme
3 months at an early-stage accelerator

Life Design Circle Framework

13 life areas and 30+ design tools


Aalborg University Collaboration

2-day hybrid workshop event


Life Vision Workshop Journey

15h interactive workshop programme 


SeedReady Bootcamp
5 weeks pre-seed online accelerator


CSE Business Proof Programme
6 months at an early-stage accelerator


User Research
35+ hours of interviews


C-Cube Collaboration

1-day hybrid workshop


Cooltsalon Collaboration

1-day online workshop






FoT Collaboration

1-day hybrid workshop


IDA Collaboration

1-day hybrid workshop

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